Top Japanese Vehicles Brand — multi-vertical network
- 5 sibling sites, 4 verticals
- Auto, Bikes, ATV, Marine
- UK + Ireland regions
Top Japanese Vehicles Brand — multi-vertical network
Long-running engagement across five sibling Next.js + Umbraco sites for a global Japanese vehicles brand: Auto (UK + Ireland), Bikes UK, ATV UK, Marine UK, Marine Ireland.
- Contributed across a multi-site Next.js + Umbraco + Apollo GraphQL platform with polymorphic page-type GraphQL routing, a dynamic module-loading registry, and a Redis-backed server-side query cache.
- Designed and maintained the GTM and dataLayer event taxonomy across configurator, dealer, and booking funnels — full e-commerce-style tracking with consent-gated submissions.
- Form engineering: multi-step React Hook Form + Yup + reCAPTCHA flows across booking, brochure request, recall, business enquiry, EV pre-registration, and send-to-dealer modules.
- CSP rule maintenance and third-party integration surface (analytics, engagement, ads, maps, payments) orchestrated under OneTrust consent gating.
- Mobile image fetch-priority and breakpoint-tuned quality for LCP wins; accessibility patches; schema markup for SEO across verticals.
